She spent 30+ hours researching copywriting jobs to bring you the best opportunities on the web. I love copywriting and am grateful I have the opportunity to write about a variety of topics every day. I’ve written about marketing, meditation, nook decorating, dog howls, and much more. It’s fun to find the words that spark interest, pause the scroll, and drive sales.

Required Skills

Copywriters with years of experience and large portfolios of high-quality work are better positioned to move into a lead or senior copywriter role. A promotion, of course, will have a positive impact on a copywriter’s salary. The copy’s purpose is what differentiates copywriters from content writers — two roles that people sometimes confuse. To be clear, copywriters write to motivate a potential customer to take a specific action, while content writers aim to educate or entertain.

Freelance copywriting jobs meaning and opportunities

However, B2B companies need copywritten materials as much as B2C companies do. In fact, they often need even more marketing Copywriter (EN) job materials than their B2C counterparts. That said, you don’t have to work for Fortune 500 companies if that’s not for you. This includes websites, nonprofit organizations, service providers, as well as brick-and-mortar retailers.

• Successful candidates will find numerous pathways for career development.
• More specifically, there will always be a high demand for good copywriters.
• Copywriters also work in-house for retail chains, book publishers, or other big firms that advertise frequently.
• Remember, as a copywriter, you’re not just playing with words; you’re sculpting them into something persuasive, engaging, and utterly unputdownable.
• Writing the first draft of a piece of copywriting requires an excellent understanding of what’s needed for that particular project and getting all the necessary parts in the right places.
• It’s more complex because freelance copywriters are, in effect, business owners.
• Copywriters are essential in shaping a brand’s voice and ensuring that the messaging aligns with the company’s goals.

Step 1: Make No Client Needed Portfolio

And let’s not forget the thrill of seeing your work out there in the wild – nudging consumer behavior, one well-placed adjective at a time. Additionally, navigating design software like Adobe Photoshop or Canva can be a plus when working in smaller teams with more fluid roles. You may also want to know about “cheaty” AI software systems like Jasper because they are handy in copywriting. Erik has a degree in health sciences but got hired as head of copy for a marketing agency. All the information about a company is available on the Internet, so SEO knowledge is necessary.

• And B2B companies like Thermwood need to put a lot more effort into selling complex products like CNC machines than comparatively smaller B2C products.
• For those who want to build out their portfolio of copywriting work during college or after graduation, on-the-job experience can be obtained via internships or by obtaining freelance work.
• Build your online Resume/CV today to unlock remote work opportunities and be discovered by global employers.
• As an apprentice, you also get access to free online courses in various digital marketing topics such as email marketing, SEO, etc. that can help with your copywriting career.
• Copy writer salary is impacted by location, education, and experience.
• A focused search will save you a lot of time, so you can quickly find postings that are best suited for your skill set.

If you are applying for a copywriting job position, then check out our guide on ‘copywriter interview questions’ to prepare for your upcoming interview. On a day-to-day basis, Software engineering copywriters typically write about products, services, or other topics on a company’s behalf, adapting their approach to the medium they are writing for. Copywriters will develop short-form copy such as headlines, taglines, and social media posts, along with long-form copy such as blog posts for the company’s website.

You can take an online course about copywriting or freelance writing. Many of the great freelance writing courses cover copywriting in-depth. Check out our ten steps you should take to find the copywriting job of your dreams. You don’t need to be an expert on everything, but you should be familiar enough with technology to quickly learn a new program depending on your project or client.

For a Company

But first, here’s a primer on what copywriting is and what to expect when you take action on your goal of becoming a copywriter. Successful copywriters are passionate and knowledgeable about writing. Once you’ve found a job posting to apply for, it’s time to write that cover letter and fill out the application. There are a few steps you should take to craft amazing job applications. Beyond that, it’s a great idea to house your portfolio on your website. You can also further establish yourself as an expert in your niche if you blog about it or offer some other content that shows you are passionate about your career.

However, unlike a freelance copywriter, you may not have the freedom to pick and choose your copywriting projects and clients. You may get that privilege only after you’ve risen up through the ranks and have earned clout in the agency. The paths to a copywriting career are as varied and as unique as copywriters themselves. Wherever you are right now, you can carve your own way to a successful career as a freelance copywriter, in-house copywriter, or agency copywriter. Copywriting jobs for social media posts are always in high demand. Social media copywriters often have to work within low character counts.

Without them, your earnings as a freelancing will never be very impressive and you’ll hate your day-to-day work. Frankly, it’d be better getting a job with an agency or a brand. If I follow that process every month, I’ll exceed the “gold standard” copywriter salary of $100,000 by a further $20k.